Dale's Supermarket Sweep

Dale's Supermarket Sweep

Dale Winton's cult gameshow Supermarket Sweep returned  to ITV1 in 2007

Dale Winton tests the contestants’ knowledge of the supermarket shelves before they are sent down the aisles on a high speed trolley dash in pursuit of the jackpot. There are over 1,500 different product lines in the Supermarket Sweep store, all the tills are fully functioning and everything is scanned by genuine barcodes.

The series also featured celebrity shoppers pitting their wits, and trolley skill, against each other, including Vic Reeves, Nancy Sorrell, Tricia Penrose, Bonnie Langford, Antony Costa and Natalie Cassidy.

Dale says: "I'm so pleased the show is back. It's the greatest gift in show business that I've ever had. Who would have thought that a little daytime show set in a supermarket would become a 'classic' gameshow."


Transmitted Daily on ITV1 August 2007